In a statement, Voltas MD and CEO Pradeep Bakshi said, “We are delighted to announce the launch of the Voltas Beko Home Appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle aiming to provide best in class products.”

In the same statement,  Arçelik CEO Hakan Bulgurlu said, “We are extremely excited about this new venture between Beko and Voltas. We strongly believe that Voltas’ trusted brand equity coupled with Beko’s innovative approach is a recipe for success.”